USAID PPES Success Story - Updated marketing and branding material helps Fontana Dairy enter new markets.
Monday, 28 June 2010 11:32
Presevo, June 2010: New branding solutions developed with PPES support for Presevo-based Fontana Dairy has helped the company substantially increase its South Serbian market share. Economic Security’s marketing technical assistance partner, NS Advertising designed the new visual identify for Fontana`s feta cheese, “Pcinjska Feta” – the company’s number one seller.
The new packaging was introduced in March and produced immediate results: Fontana dairy is now selling 25 percent of its monthly production to South Serbian stores and green markets, generating monthly sales in excess of $21,000.
Prior to introducing the branding solution, South Serbia accounted for just 5 percent of Fontana’s feta cheese sales. The company also enjoys great success in the Kosovo market, prior to the new packaging, 95 percent of its feta was sold in Kosovo.
For More Information:
USAID PPES Business Support Activity
(please contact our Communications Office):
www.scopes-serbia.org/index.php/en/contactus
Fontana Dairy:
United States Agency for International Development - Mission in Serbia
Other Relevant Links:
Presevo and Bujanovac Development Agency
Presevo/Presheva Information Portal: