Novi Pazar / Sjenica, May 10: USAID Mission Director Susan Fritz took in the new visual identities of 21 Sandzak firms during a special presentation held in Novi Pazar on May 10. The companies are among 45 from Sandzak and South Serbia to participate in the USAID Economic Security Program’s "re-branding" activity. The new logos and marketing materials were created by a USAID PPES-hired service provider to help companies increase sales and enter new markets.
Mission Director Fritz toured selected production sites to see how four Sandzak companies – Turkovic meat processor; Rekic baked and frozen food producer; Fass Dairy; and Denistar apparel manufacturer – increased sales by updating their visual identities and participating in national and international trade fairs.
Novi Pazar / Sjenica, May 10: USAID Mission Director Susan Fritz took in the new visual identities of 21 Sandzak firms during a special presentation held in Novi Pazar on May 10. The companies are among 45 from Sandzak and South Serbia to participate in the USAID Economic Security Program’s "re-branding" activity. The new logos and marketing materials were created by a USAID PPES-hired service provider to help companies increase sales and enter new markets.
To help Sandzak companies overcome obstacles to business success, USAID’s Economic Security Program implements a multi-level business support activity that provides management, marketing and sales training for 137 small- and medium-sized companies from Sandzak and South Serbia.
The USAID Economic Security Project also helps companies update marketing and branding materials and prepares them to enter domestic and international markets and expand sales. Since 2008, Trade Fairs helped USAID-supported companies generate more than $11 million in new sales and enter new markets throughout the region as well as in Germany, Russia, Belarus, Poland, Turkey and the Czech Republic.
To see the new branding and marketing materials for yourself and the new visual identity developed with USAID help - please visit company web sites:
Fass Diary - http://www.mlekara-fass.rs
Turkovic - http://www.turkovic.rs/
Denistar - http://www.denistar.rs/
Rekic - http://www.rekic.rs/
For more information:
USAID Mission in Serbia
http://serbia.usaid.gov
For more information about USAID PPES Business Support activities please contact PPES Communications Office