Belgrade / Tirana: USAID continues to support the Serbian apparel industry's expansion into the Albanian market. After six Sandzak-region textile manufacturers made nearly $200,000 in immediate after-fair sales at Albania’s biggest consumer goods Trade Fair – the Panair Fair – in November 2010, representatives from Sandzak Association of Textile Producers ASSTEX traveled to Tirana to identify a location for a fashion wholesale center. The Association hopes to create a permanent presence in Albania and directly distribute jeans and other apparel manufactured by ASSTEX members to the country’s 3 million potential consumers.
Belgrade / Tirana: USAID continues to support the Serbian apparel industry's expansion into the Albanian market. After six Sandzak-region textile manufacturers made nearly $200,000 in immediate after-fair sales at Albania’s biggest consumer goods Trade Fair – the Panair Fair – in November 2010, representatives from Sandzak Association of Textile Producers ASSTEX traveled to Tirana last week to identify a location for a fashion wholesale center. The Association hopes to create a permanent presence in Albania and directly distribute jeans and other apparel manufactured by ASSTEX members to the country’s 3 million potential consumers.
Since 2008, USAID Trade Fair activities have helped supported companies generate more than $10 million in new sales and enter new markets throughout the region and Europe including Germany, Russia, Belarus and the Czech Republic.
Trade Fairs and Trade Missions Key to Success
Six Serbian small and medium-sized textile companies participating in USAID’s business support activities opened the door to a potential $200,000 in new export opportunities as a result of attending Panair, Albania’s largest Trade Fair, in Tirana November 25-30. USAID’s Economic Security team organized three Trade Mission visits in advance of this year’s Fair.
Team also organized: 1) pre-Fair advertising; 2) meetings with potential retail and wholesale buyers; and, 3) a fashion show to showcase Serbia’s well-recognized apparel designs. Companies exhibiting last week were all members of Asstex, the Textile Association from Novi Pazar - Bros, Stig, Maxers, Brug, Big Boys and Classic.
For more information please contact USAID Program for Economic Security.