USAID Agribusiness and Economic Security Projects have provided roughly $40,000 to support 13 producers from Serbia to participate in the upcoming 75th International Agricultural Fair, held in Novi Sad May 10th through 17th. The Fair will gather around 2,000 exhibitors from Serbia and abroad who will present products in the fields of industry, agricultural mechanization, husbandry, seed production and packaging. USAID’s support entails the construction and design of a joint stand, renting of refrigerators and coolers during the fair, design and printing of brochures, flyers, posters and other promotional materials. All companies have also received training in “Sales and Efficient Trade Show participation.’
The thirteen USAID supported companies and cooperatives are promising businesses from all over Serbia with a sound growth strategy and the potential to gain a larger market share and expand into new markets. These agribusinesses are: 'Moravica' from Arilje, ‘Galant’ and ‘IG-LU’ from Kraljevo, ‘Fontana’ from Preševo, ‘Natural Food’ from Bujanovac, ‘Subex’ from Novi Pazar, ‘Frigo-Nais’ from Kuršumlija, Dairy ‘Zlatibor’ from Užice, ‘Begečki povrtari’ from Begej, ‘Fruitland’ from Subotica, ‘Agrograf’ from Arilje, Cooperative ‘Kulen’ from Bački Petrovac and ‘Bilje Borča’ from Belgrade.
“We see our participation at the fair as a great chance for us to make new contracts and enter markets in neighboring countries,” says Predrag Radovanović, owner of ‘Moravica’ from Arilje, a berry and forest fruit processing company and frozen pastry producer.
USAID projects work with Serbian businesses to increase market-driven agricultural product sales and exports and to assist businesses to expand and reach new, higher value markets by finding more buyers for their products and services. “The Novi Sad Fair is the right place to achieve that,” says Remer Y. Lane, Marketing and Export Expert for the USAID Agribusiness Project.
Over 650,000 people visited the Novi Sad fair last year to learn about the latest innovations in agriculture, establish contacts between buyers and sellers and negotiate new contracts. This year, products from 60 countries will be exhibited at what has become one of Europe’s largest agricultural events.
To taste the best Serbian agricultural products from USAID-supported Serbian producers and to support them in their quest to reach new markets, please visit them at their joint pavilion, Hall 3, at the Novi Sad fair.
For more information about this event, please contact Goran Djordjević at 063 615 691 or Jasmina Debeljak Maljković at 063 209 469. For more information about USAID’s activities in Serbia, please visit http://serbia.usaid.gov